FAQ

Sustainable marketing is marketing that creates systematic, combined value for the company, its consumers and the environment.

Sustainable marketing positions the brand as committed to sustainable, ethical business practices.
It helps create tangible value for all stakeholders: customers, employees, suppliers, local communities, etc.

Greenwashing is a deceptive practice whereby a brand promotes environmental claims for a product or service whose actual impact is far from what it claims. This disconnect between the reality of environmental impacts and the messages conveyed by the brand can mislead consumers, giving the impression of an ecological commitment that either does not exist or is exaggerated.

Advertising eco-design involves reducing climate impacts and GHG emissions at every stage in the design, production and distribution of an advertising campaign.

The term "net zero" means that greenhouse gas emissions are reduced to as close to zero as possible.

Carbon neutral means that the carbon emissions produced by an organization have been offset by actions such as tree planting. It does not mean that the product or service has no environmental impact.

Canada's Bill C59 aims to introduce anti-money laundering provisions and strengthen the accountability of companies making environmental and social declarations. It came into force in June 2024.

ISO 26 000 is an international standard for corporate social responsibility (CSR). It provides guidelines for a CSR/SR approach.

Corporate Social Responsibility (CSR) is a concept in which companies take account of environmental, social and economic impacts in their business activities.

Responsible communication echoes corporate social responsibility and integrates responsibility into communications and advertising campaigns with regard to the ecological transition issue.

Ecomarque can help you create a responsible communications strategy.