Recent projects looking to the future

Our creativity serves the causes of sustainable development and social responsibility in projects that bring about positive change. We are proud to work alongside brands that are building tomorrow’s world today.

Fruit d’or | Sustainability report

Quebec-based Fruit d’Or is the world’s leading grower of organic cranberries and the second largest processor of organic wild blueberries. Its environmental and social values have guided its working methods since it was founded in 1995.

Always committed to reducing its environmental footprint, the company commissioned Ecomarque to create and write its sustainable development report, as well as its launch campaign.

Data collection, interviews, meetings and strategic discussions enabled us to create and write the organization’s sustainability report.

Fruits d’Or’s commitment doesn’t stop at the company itself. The organization wants to position itself as a leader in sustainable development. We know that public commitment inspires an entire community.

BOUTIQUE COURIR | COMMUNICATION CAMPAIGN

COURIR boutiques are built around three fundamental pillars: a personalized customer experience, a genuine commitment to responsible consumption and long-standing support for the local sporting community.

Contrary to market trends, COURIR does not engage in excessive promotions or discounts, refusing to encourage over-consumption. This sincere approach, based on strong ethics, led them to commission the Ecomarque group for an Anti-Black Friday campaign.

Ecomarque has developed a multi-platform communications strategy to educate consumers about the temptation to buy non-essential products simply because they’re discounted.

By daring to go against the grain of the retail industry, by not holding any sales associated with Black Friday, and by encouraging people not to buy on that day, Les Boutiques COURIR sent a clear message that customers could trust their brand.

SAIL | RESPONSIBLE PRODUCT POSITIONING WITHOUT GREENWASHING

SAIL is a leader in the field of outdoor equipment. So it’s only natural that preserving the environment should be at the heart of its corporate values. To make clothing, footwear and equipment accessible to as many people as possible, the organization commissioned Ecomarque to launch its second-hand products platform.

After a strategic analysis of the Re-Commerce offer, we delivered a communication strategy focused on the re-circulation of items in excellent condition and the accessibility of such second-hand products. Ecomarque then carried out an audit of the advertising pieces to ensure compliance with the C59 law and avoid unintentional greenwashing.

With the reSAIL platform, the company has demonstrated the longevity of its outdoor products, given its customers access to quality equipment at lower cost, and proved its commitment to a sustainable and responsible lifestyle.

CRITICAL MASS | SUSTAINABLE MARKETING PATH

Masse Critique is a collective of marketing and communications professionals who want to put marketing at the service of society and the planet. To bring about this sustainable and responsible transformation of the industry, the organization works through education and the co-creation of new standards.

To educate and support marketing managers, agency strategists and freelancers working in the advertising industry, we have created, in collaboration with the Masse Critique team, a 4-week course on the principles and benefits of sustainable marketing and how to put them into practice.

More than 100 Quebec companies have positioned themselves as leaders in sustainable marketing in 2024. They now have concrete tools and solutions to become agents of positive change.
And this is just the beginning.

THE PRESS | DEVELOPING A CODE OF ADVERTISING ETHICS

In 2023, La Presse, a media committed to providing free and accessible quality information, wanted to enhance its standards of integrity and accessibility, by raising awareness among its advertisers to adopt behaviors that promote more sustainable and responsible marketing.

Atelier La Presse commissioned us to draw up an advertising and ethics code designed to ensure that the ads it broadcasts respect its fundamental values.

Based on the data collected, we formulated recommendations including guidelines on the tone and message of advertisements, appropriate distribution channels, and ethical practices to adopt. The emphasis was on transparency, integrity and the promotion of responsible messages.

Through this rigorous process, La Presse aims to ensure that all advertising is aligned with its core values.