Conferences and workshops that change business practices
Our conferences inspire marketing, communications and advertising professionals to adopt sustainable and responsible practices. But they don’t just raise awareness, they inspire them to take action with concrete solutions.
Valérie Vedrines, sustainable marketing speaker
A recognized expert in sustainable marketing in Canada, Valérie Vedrines is Chairman of the Board of Masse Critique and a member of the boards of “Produits du Québec” and “Nets For Net Zero”.
Each of her interventions takes into account the specific issues of the audience she’s addressing, because she knows that, in order to take action, you first need to feel understood.
More than just conferences and workshops, Valérie’s speeches are the driving force behind encouraging executive committees, boards of directors, marketing teams and professional associations to join the sustainable and committed marketing movement. And to simplify this transition, audiences leave with practical tools and methodologies they can apply immediately.
Corporate conferences,
in person or online
to your reality.
Express conference
Practical workshop
Intensive workshop
Integrate responsible practices into your campaigns
Sustainable marketing: Strategic transformation as a lever for positive change
Explore the pillars of sustainable marketing and discover how to integrate responsible practices into your campaigns to maximize their ecological, social and economic impact, without undermining your objectives. A conference that acts as a powerful catalyst for organizational and societal transformation for boards of directors, executive committees and marketing pros.
For creative, sustainable campaigns
Eco-social campaign design
Learn how to design communication campaigns that combine creativity, sustainability and transparency, while optimizing the use of resources and reducing reputational and financial risks.
Avoid the pitfalls of greenwashing
Combating greenwashing
Understand and avoid the pitfalls of greenwashing with an analysis of risky practices. Discover concrete examples of messages that have an impact, while complying with the C59 law.
To minimize the ecological footprint of your events
Eco-responsible events
Discover the keys to organizing impressive corporate events while minimizing their ecological footprint.
Measure and reduce emissions from your ads
Advertising influence programs
Measure the emissions of your advertising campaigns and implement a realistic transition to reduce your climate impact.
Management committees: Transform your strategies into levers for creating shared value
Equip your management committee to rethink your strategy through a collaborative, positive-impact approach. Learn how to involve your stakeholders, co-construct innovative solutions and create value beyond traditional financial indicators. The key is to align your raison d’être with societal and environmental issues.
