TRAININGS
online

Immerse yourself in a world of accessible, hands-on learning. Our online training courses give you the tools to integrate sustainable marketing at your own pace and transform your practices today.

The Eco-Performance Method is designed for eco-responsible entrepreneurs who want to turn their sustainable practices into a real competitive lever. This step-by-step training course guides you to align your ecological values with your business objectives, while avoiding the pitfalls of greenwashing. You’ll learn how to structure your actions into a clear, hard-hitting strategy, communicate authentically and build a strong, inspiring brand image.

We’ll also look in detail at the concepts of greenwashing and the requirements of the C59 law. You’ll discover how to create clear, verifiable, regulatory-compliant messages to earn your customers’ trust while strengthening your credibility. The result: improved performance, loyal customers and a lasting positive impact.

In collaboration with Masse Critique, this course is aimed at SMEs and large corporations wishing to integrate sustainability at the heart of their marketing strategy. You’ll explore today’s major issues – over-consumption, eco-responsibility, inclusion – and learn how to design campaigns aligned with these values. This course provides you with concrete tools to assess the environmental impact of your communications, identify strategic opportunities and mobilize your customers around a shared vision. Become an agent of positive change by adopting an approach that combines performance and responsibility.

In collaboration with Finance Montréal, this course focuses on the issues and risks associated with greenwashing in corporate communications. You will learn how to identify potentially confusing messages, understand the requirements of Bill C59 and implement transparent and authentic communication practices. Thanks to practical case studies and audit tools, you’ll be able to strengthen your brand’s credibility while meeting your sustainable commitments. This training course is essential for any company wishing to build a lasting relationship of trust with its stakeholders.