ECOMARKETING
AND INCLUSIVE MARKETING
We put our expertise at the service of visionary brands that are committed to both the environment and society, for successful transitions towards inclusive marketing, without missteps.
YOUR MARKETING TRANSITION WITHOUT CONFUSION
For your company to survive over time, it is essential to think about the future of the planet and its inhabitants.
Become leaders who inspire change
Limit your reputational and financial risks
Think about the ethical aspects of your marketing
Leaving a positive impact
Traceability and emissions reduction
There’s no such thing as a zero-emission advertising campaign, but there is such a thing as a net-zero campaign.
We evaluate each stage of your communication campaigns using Masse Critique’s GHG emissions calculator. We then propose an action plan that reduces your climate impact, and increases your positive impact.
Showing the best of reality
Anti-greenwashing checks
With Bill C-59 now in force in Canada comes legal risk when it comes to greenwashing. Unintentional mistakes and good intentions aren’t enough when it comes to justifying criticism of greenwashing.
Ecomarque has the expertise to give you the straight goods on your communication campaigns before they go public.
Thinking of everyone
Diversity, equity and inclusion
We know that you share many similarities with your customers. But sometimes our cultural differences lead to blind spots and stereotypical representations that we’re unaware of.
In collaboration with professionals from various communities, Ecomarque has designed an analysis grid to assess diversity, equity and inclusion in your campaigns.
